Life.no
Health & Wellness E-commerce
Boosting conversions with AI-powered shopping assistance
increase in add-to-cart actions
customer satisfaction rate
visitor engagement rate
Life.no introduced a Shopping Assistant that successfully bridged the gap between a technical feature and a genuinely helpful tool. By focusing on user experience and data-driven optimization, the assistant achieved exceptionally high customer satisfaction and became a valued part of the shopping journey. This successful adoption translated directly into commercial success, delivering a significant, net-positive lift in "Add to Cart" actions and proving the value of a truly user-centric AI.
The Challenge
Today's e-commerce product pages are largely static and offer limited interactivity, failing to replicate the supportive, one-on-one assistance available in a physical store. In a store, a knowledgeable employee can answer specific questions, offer personalized advice, and build the confidence a customer needs to make a purchase.
Online, customers are often left alone. This lack of personal guidance creates uncertainty and doubt, which is a primary driver of page abandonment. The core challenge was to bridge this gap, with the ultimate goal of increasing the percentage of visitors who make a purchase after arriving on a product page.
The Solution
We introduced an interactive Shopping Assistant integrated directly on the product pages, designed to act as a "digital expert." The success of the solution was built on a process of iterative, data-driven optimization.
Placement Optimization
We tested placing the assistant above versus below the product description. Placing it below proved optimal. This placement effectively helped uncertain customers who scrolled for more information, without disturbing those already in a buying mindset at the top of the page.
Question Optimization
We analyzed which questions and answers most frequently were asked and led to a conversion. By algorithmically prioritizing this high-performing content, we ensured the assistant's interactions were always as relevant and effective as possible.
An AI Tool That Is Both Used and Loved
Many AI tools serve as impressive "demo products" but see low adoption and user satisfaction in practice. The Shopping Assistant has proven to be a clear exception. With a user satisfaction rate exceeding 93%, it is a tool that customers not only use but also genuinely appreciate.
The consistent engagement rate of 8% among all visitors confirms that it solves a real-world problem in the customer's shopping journey, providing tangible value beyond just being a technical feature.
Net Positive Impact on Sales
To measure the true impact of the Shopping Assistant, we conducted a rigorous A/B test. This methodology allowed us to precisely isolate the tool's effect by comparing product pages with the assistant against a control version without it.
The results were clear and statistically significant. The rate of "Add to Cart" actions saw a lift close to 4% on the pages featuring the Shopping Assistant compared to the control group.
Users who chose to engage with the assistant were highly qualified, converting at a rate 1.5 times higher than users on the same page who did not. This shows the tool was successful in its core mission: giving uncertain buyers the extra push and confidence they needed to proceed with a purchase.
Conclusion
The Life.no Shopping Assistant is a success story in practical AI implementation. By combining strategic placement, data-driven optimization, and a genuine focus on the user's needs, we created a tool that is not only highly effective but also highly appreciated by customers.
The result is a clear, incremental lift in customer purchase intent and "Add to Cart" actions, directly contributing to increased sales and demonstrating a strong return on investment.