Legal Policies

Privacy Policy

Last updated: April 16, 2025

This Privacy Policy describes how Truste ("we", "our", or "us") collects, uses, and protects your personal information when you access our website or use our services. By using our services, you agree to the collection and use of information in accordance with this Privacy Policy.

Who We Are

Truste is an AI company that develops intelligent solutions for eCommerce businesses. Our services include AI-powered shopping assistants and chatbots that help online stores enhance product pages, streamline customer interactions, and increase conversion. Our technology uses large language models and machine learning to power personalized and automated customer experiences.

Interpretation and Definitions

Words with capitalized initial letters have specific meanings as defined below. These definitions apply regardless of whether the terms appear in singular or plural.

  • Account means a unique account created for you to access our service or parts of it.
  • Affiliate means any entity that controls, is controlled by, or is under common control with us.
  • Company refers to Truste.
  • Cookies are small files placed on your device that help track website activity.
  • Country refers to the jurisdiction where Truste operates.
  • Device means any device capable of accessing the service, such as a smartphone, tablet, or computer.
  • Personal Data refers to any information that identifies, or can be used to identify, an individual.
  • Service refers to our website and AI products.
  • Service Provider means any third party that processes data on behalf of Truste.
  • Usage Data is data collected automatically, such as how long a user spends on a page.
  • You refers to the individual or legal entity using our service.

Types of Data Collected

We collect Personal Data such as your name, email address, and any information you provide through forms or direct contact. We also collect Usage Data automatically, which may include your device's IP address, browser type and version, pages visited, time and date of your visit, time spent on pages, device identifiers, and diagnostic data. If you access our service via a mobile device, we may also collect your device type, mobile operating system, and browser used.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve user experience, analyze traffic, and store preferences. These may include session cookies (deleted when you close your browser) and persistent cookies (which remain on your device). You can manage your cookie settings in your browser, though disabling cookies may impact certain features of our service.

Use of Your Data

We use your data to provide and maintain our services, monitor usage, manage user accounts, respond to inquiries, send updates and communications, personalize experiences, analyze performance, and ensure legal compliance. We may also use your information for business analysis and service improvement.

Sharing Your Data

We may share your data with service providers who assist in operating our services, with affiliates and business partners, in connection with a merger or acquisition, or as required by law. We do not sell your personal data. In some cases, data may be shared with third parties with your consent or when necessary to provide the service.

Retention of Data

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, including legal and reporting requirements. Usage data may be retained longer if used for service improvement or security purposes.

Data Transfers

Your information may be transferred to and processed in countries outside your own. By using our service, you consent to such transfers, provided that reasonable safeguards are in place to protect your data in compliance with applicable laws.

Your Rights

You have the right to access, update, or delete your personal data. You may also object to processing or request a copy of the information we hold. To exercise these rights, contact us at post@truste.ai. Depending on your jurisdiction, you may also have the right to file a complaint with a data protection authority.

Children's Privacy

Our service is not intended for individuals under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to remove it.

Third-Party Links

Our website may contain links to third-party websites not operated by us. We are not responsible for the content, privacy policies, or practices of these external sites.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Continued use of the service after changes are made constitutes acceptance of the new terms.

Contact Us

If you have any questions or concerns about this Privacy Policy, you can contact us at:
Email: post@truste.ai

Terms of Service — Truste Self-Service Chatbot

Last updated: March 16, 2026

1. About the Service

These Terms of Service apply to the use of Truste AS ("Truste", "we", "us") self-service chatbot solution, Truste Self-Service Chatbot (the "Service"). The Service is an AI-powered chatbot that the customer ("Customer", "you") can set up and integrate on their website without assistance from Truste, to provide automated responses to end users based on the Customer's product data and website. These terms do not apply to other services provided by Truste, which are governed by separate agreements.

Truste AS, org. no. 833 663 852, 4307 Sandnes, Norway.

By activating the Service, you accept these terms in their entirety.

2. Scope of the Service

The Service is delivered as a self-service solution. The Customer provides Truste with access to product data through file upload or link, as well as the URL to the Customer's website. Truste generates an AI-powered chatbot based on this information.

The Service is provided "as is". Truste does not guarantee that the chatbot will provide correct, complete, or up-to-date responses at all times. AI-generated responses may contain errors or inaccuracies.

3. Customer Responsibilities

The Customer is responsible for:

  • Ensuring that product data and other information provided to Truste is accurate, up to date, and lawful to use.
  • Ensuring that the Customer holds the necessary rights to any content uploaded or made available to the Service.
  • Updating product data when changes occur, either by uploading a new file or by ensuring that the provided product data link is kept up to date.
  • Informing their end users about the use of an AI-powered chatbot on their website, including that conversations are logged, in accordance with applicable data protection legislation (see section 7).
  • Ensuring that the chatbot is used in compliance with applicable laws and regulations.

4. Limitation of Liability

Truste is not liable for:

  • Loss, damage, or inconvenience arising from incorrect, misleading, or incomplete responses given by the chatbot.
  • Indirect losses, consequential damages, lost profits, lost revenue, or loss of data.
  • Errors or deficiencies in the chatbot's responses caused by incorrect, incomplete, or outdated product data provided by the Customer.
  • Downtime, disruptions, or interruptions to the Service, regardless of cause.

Truste's total liability under these terms is in all circumstances limited to the amount the Customer has paid for the Service during the preceding 3 months.

5. Pricing and Payment

The Service is billed according to the prices in effect at the time of purchase. Pricing is based on the number of products in the Customer's catalog.

Payment is made in advance via Stripe. In the event of non-payment, Truste reserves the right to deactivate the Service without prior notice.

All prices are exclusive of VAT unless otherwise specified.

Truste may change prices with 30 days' written notice. In the event of a price increase, the Customer has the right to terminate the Service effective from the date the new price takes effect.

6. Intellectual Property

Truste retains all rights to the Service, including software, technology, algorithms, and design. The Customer is granted a limited, non-exclusive right to use the Service for the duration of the active subscription.

The Customer retains all rights to their own product data and content. By uploading, the Customer grants Truste a limited right to use this data solely for the purpose of delivering the Service.

7. Privacy and Data Processing

7.1 Roles

The Customer is the data controller for personal data collected through the chatbot. Truste acts as a data processor on behalf of the Customer.

7.2 Data Processing Agreement

The following constitutes the data processing agreement between the parties in accordance with the General Data Protection Regulation (GDPR) Article 28:

Purpose: Truste processes personal data solely for the purpose of delivering the Service to the Customer, including storage and processing of chat logs between the chatbot and the Customer's end users.

Categories of personal data: Information voluntarily provided by end users in chat, which may include name, email address, phone number, and other personal data.

Security: Truste shall implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or destruction.

Sub-processors: Truste uses third-party providers for hosting and AI processing. An updated list of sub-processors is available upon request. The Customer will be notified of changes to sub-processors.

Deletion: Upon termination of the agreement, Truste will delete all personal data processed on behalf of the Customer within 90 days, unless retention is required by law.

Data subject rights: Truste shall assist the Customer in fulfilling data subject rights (access, rectification, deletion, etc.) to the extent relevant to the Service.

Breach notification: Truste shall notify the Customer without undue delay in the event of a security breach affecting personal data processed under this agreement.

7.3 Customer Obligation

The Customer is responsible for maintaining a privacy policy on their website that informs end users that the chatbot stores conversations and may process personal data.

8. Term and Termination

The subscription runs until terminated by the Customer. Termination may be made at any time via the Customer's account or by contacting Truste. Termination takes effect at the end of the current billing period.

Truste may terminate or suspend the Service with immediate effect if:

  • The Customer breaches these terms.
  • The Customer uses the Service for unlawful purposes.
  • The Customer fails to pay in accordance with section 5.

9. Changes to the Terms

Truste may amend these terms with 30 days' written notice to the Customer. Continued use of the Service after the changes take effect constitutes acceptance of the updated terms.

10. Governing Law and Dispute Resolution

These terms are governed by Norwegian law. Any disputes arising from these terms shall first be attempted resolved amicably. If the parties are unable to reach agreement, the dispute shall be settled by Stavanger District Court as the agreed legal venue.

11. Contact

For questions about these terms, contact us at:
Truste AS
Email: post@truste.ai
4307 Sandnes, Norway